Mbappé, the battle over image rights. It all starts with a hardcover

In 2021, an advertisement appeared in the supermarket without the knowledge of the player. From there the problems arose with the French Football Federation and, now, with PSG

All the fault of a hardcover at the supermarket. And certainly an ironic joke, but little appreciated. A spark that provoked the anger of Kylian Mbappé, who took the field in defense of individual image rights. About him and beyond. Both in the national team and with the club, with which he has entered into severe controversy in recent days, due to a video released without his agreement. Two distinct chapters, but linked by the same intention of the PSG champion not to submit to commercial diktats from brands with which he shares nothing, whether they are sports betting sites or unhealthy foods, especially for childhood.

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