The PSG star files the patent with the European Union Intellectual Property Office
And to think that it all started as a joke, during a PlayStation challenge with his younger brother. Indeed, it was Ethan himself, with whom he now shares the dressing room at PSG, who invented it after a virtual goal. Mbappé promised to do it again, but on the pitch, the real one. And so the famous celebration of the number 7’s goals was born, with his arms crossed over his chest, which has become a symbol of the champion. It is now a real trademark, registered at the Intellectual Property Office of the European Union, together with some of its famous phrases.
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A move that finds even more value with the move scheduled for June from PSG to Real Madrid. According to L’Equipe, in fact, the attacker’s representatives are negotiating the management of his image rights and have already taken a step forward. Not only depositing the name and surname of the champion, but also the famous posture for goals. A question that dates back to 2017, when he was bought from Monaco for 180 million euros. The EU Office officially registered it in 2018, as a private brand until at least 2027.
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According to the Spanish and French media, however, Mbappé also had some of his famous phrases recorded that accompanied his rise. First of all the one on the registry office, to answer questions about his precociousness: “You mustn’t talk to me about age”. Or the one about how to react to criticism: “Aren’t you happy? Triplet”. A sortie that the champion has tried to downsize recently, recalling that it was a somewhat exaggerated response. In reality, it is one of those phrases that consolidated his character and which could very well appear on a t-shirt, subject to the payment of royalties.