Episode 1: Street style paparazzi
Maje’s latest campaign playfully shows Taylor Hill revealing her everyday life. In two episodes, Maje accompanies the supermodel, who takes an amused, somewhat dreamy look at her everyday life in these hectic times.
In her everyday life, Taylor Hill is followed, filmed and questioned by paparazzi – accompanied by her partner and also in the car. With the campaign, Maje puts the extraordinary and yet normal everyday life of a supermodel into the limelight with a wink.
And what is Taylor doing meanwhile? Smiling for the camera, she plays the game and prefers to stay friendly rather than avoid the paparazzi. The moving images remind us of photos from the 90s.
Only that Taylor now has 20 million followers, obviously follows her all day and she is in control of her image herself.
Fun is very important
Taylor Hill is a giver and taker – she’s used to paparazzi pictures being taken of celebrities going about their daily business, much like during fashion week or on the runway, the presence of cameras is nothing new to her. Everything seems simple to her – Taylor stages her daily life with good humor and simplicity for those who have never lived in our 21st century.
And what about us? Instagram sometimes tempts us to be more like Taylor – every moment in everyday life can become an opportunity to reveal yourself. And that’s Taylor’s motto: get ready and enjoy! And more importantly: have fun!
Taylor changes her look, enjoys surprising us with her sense of style and plays with her image in front of photographer Kristin Lee Moolman’s lens. And for the first time Maje has a man in the campaign. Maje hats are the new accessory for men 😉
