Big steps
A cover shoot, a fitness spread, the kick-off of the FILA Fitness Club – Mary Braun and FILA have already taken a few steps in the past few months, and now they are going one step further: Mary is presenting the new FILA sportswear collection, which is characterized by functionality, style and comfort.
“For me, FILA is a brand that suits me, that values me as a person with whom I can grow and that pursues the same goals. […] I felt understood from the very first talks, both sides took the same path and definitely had big plans.” – Mary Braun
Mary Brown
At the age of 18, after graduating from high school, Mary already gained her first international experience as a model – from the European fashion capitals to Miami and New York. However, at the age of 21, restrictions caused by the pandemic and a lot of time in your own four walls changed her life significantly for the better! With the time she had acquired, she was able to infect her then 20k followers on Instagram with motivation and joy in sports through insights into her (sporting) everyday life. A short time later she started her YouTube channel, where she shares workout videos with her community. For two years she has been posting workout videos on her YouTube channel, with which she now reaches and motivates over 380,000 people.
“People felt motivated and every day I was able to inspire more and more people to keep fit, but above all to enjoy sports […] You work on yourself and see great results. But it’s also important to exercise to feel good – because the feeling afterwards is simply priceless” – Mary Braun
Perfect match – perfect timing
At the beginning of this year, FILA launched a new sports campaign with the claim “Play it your way”. Contrary to the pressure to perform and competition, FILA focuses on one reason for movement: fun! The cooperation with Mary also picked up speed this year – a perfect match that builds on authenticity, mutual respect and the will to constantly develop.
“Play it your way! is exactly the definition of how I lead a healthy lifestyle. You should always pay attention to your own needs, keep your own goals in mind and listen to your body. Don’t compare yourself to others, find your own balance. Therefore: Play it your way, so that you feel good and, above all, can lead this healthy lifestyle in a sustainable way. […] The biggest motivator is finding something you actually enjoy doing” – Mary Braun
The autumn/winter collection from FILA is suitable for all kinds of sporting activities, as Mary was able to prove directly during the campaign shoot: Jumping in the blue hero outfit from the Performance collection, doing relaxing yoga in the dunes, jogging or hula-hooping – the outfit fits! While the pieces of the React collection are sometimes suitable for strenuous activities thanks to their light fabrics and cool combination options, the soft fabrics of the CC React line offer optimal wearing comfort, for example during a yoga session or a relaxing meditation.
“What made me happy right from the start and how I can tell that FILA trusts me is that I can express my opinion. About the different collections and the fits, […] I like the collections better every time and I’m excited to see what’s to come.” – Mary Braun