Married today: weddings are on the increase in Italy, up by 4.8%

The pop star was in rock version with veil, gloves and cream-colored blazer-tuxedo, in pendant with that of the new husband, in black.

Betrothed and, let’s hope soon for you Mrs. Terzi, instead, Simona Ventura. In an interview with Corriere della Sera has made it known that she will finally marry Giovanni Terzi, journalist and former Milanese councilor, after three postponements due to Covid, new wave and war in Ukraine. “Now we have defined our own date,” he confided. Congratulations.

Grooms on the rise

Yes, because apparently – in parallel – there is a general renewed desire for orange blossom in Italy. At least according to the latest Istat report.

In the first nine months of 2022, provisional data indicate a slight increase in marriages, +4.8 percent over the same period of the previous year. Civil unions grew markedly (+32 per cent).

In 2021, 180,416 ceremonies were celebrated, 86.3 percent more than in 2020. 78.9 percent of which were first marriages with bride and groom between the ages of 30 and 34. The rest between pairs to the second or third “yes”.

A boom? In reality – due to the pandemic – many had postponed the “yes” day thus creating a snowball effect the following year.

Today wed on Thursday

Love is in the air? Love is in the air? It would seem so. Even judging by the myriad of podcasts, films and reality shows dedicated to the Big Day. Jennifer Lopez and Josh Duhamel are on Amazon Prime with An Explosive Marriage.

In theaters for a few weeks there is (actually quite negligible) The Honeymoon – How I ruin your honeymoon directed by Dean Craig.

Podcasts are very popular Sooner or later I get married of La Vale of Radio DeeJay. AND Let’s Celebrate with Tabata Caldironiactress and dancer of La Scala, radio speaker and web designer Angelo Garini.

Marriage at first sight

Not to mention the plethora of reality and dating shows. From Look At Me – Operation Bride on Mediaset Infinity a Marriage at first sight Italy airing now on Real Time, just to name a few.

The fact is that, according to Matrimonio.com, future spouses, not finding free “slots”, they also begin to get married during the week, namely on Thursdays. In addition to the “usual” Saturday.

For 2023 they are already super booked on 3, 10 and 24 June, as well as 2 and 9 September. Perhaps it helps – at least for some betrothed – also the announced 2023 bonus for couples under 35 which allows you to deduct 20 percent of expenses (but with Isee not exceeding 11,500 euros per person).

Couples who say “yes” from abroad

A growing “army” is also that of couples from abroad. The Destination Weddings in Italy Observatory counted in 2022 over 11,000 weddings between foreigners, most of them in Tuscany, one of the most popular destinations for those who intend to swear eternal love.

Finally you in front of me / to promise me that there is / as long as we can Laura Pausini sang in front of her partner on their wedding day in the unreleased song In front of us.

Spouses: pandemic effect

«I have to be honest: I wouldn’t speak of a growing phenomenon for the moment. We have to wait a couple of years to understand if people are really saying “yes” again as a lifestyle choice. Right now we are rather seeing a post-pandemic reactive effect.

The anguish and loneliness experienced three years ago led people to join forces to overcome fear together» comments the sociologist Mario Abis, professor of Statistics and market research and Strategy of cultural events at the IULM in Milan and also known to the general public for being the expert who trains reality show couples Marriage at first sight Italy.

Feel like a party

«For now it seems to me that there is rather a recovery of affectivity especially among the younger ones. I see many in universities still bewildered and shocked by the isolation they were subjected to» continues Abis.

Maybe that’s why, then: there’s a desire to party as a reaction. She reveals it Alessandra Grillo, one of the best known and most sought after wedding planners in Italy (he organized the ceremony in Sicily for Fedez and Chiara Ferragni and is about to organize the “yes” between Alena Seredova and Alessandro Nasi in early summer).

«I don’t know if it’s correct to talk about love with a capital “A” right now, according to the romantic ideal. Not that there aren’t strong feelings at stake, of course. She ends up at the altar for a mix of reasons. Last but not least, the desire to have fun with relatives and friends. I say this because they always ask me to organize more often ceremonies inspired by Instagram, by those of stars and personalities ».

Long live the spouses!

Pictures of the wedding between Federica Pellegrini and her former coach Matteo Giunta (now in India with Beijing Express) they invaded the social network last August, for example. As well as those of the Hollywood wedding between Brooklyn Beckham and the billionaire Nicola Peltz who made everyone angry.

Starting with the stylist and former Posh Spice, Victoria, because her daughter-in-law didn’t grant her the honor of designing her dress, preferring her Valentino Haute Couture, while the bride’s parents accused the wedding planners of having it all wrong.

Digital wedding

That’s it. On the other hand, following the stars new tendencies in the organization were born. «Now we opt for unusual solutions adapted as greenhouses, vineyards, old theaters, farms and beaches. Participations have gone digital, often to reduce the use of paper and respect the planet, while the most popular wedding favors are the supportive ones. And then the ritual photos posed at the end of the ceremony with the bride and groom, friends and relatives are hardly ever taken.

Today a reportage-type style is preferred, more natural and spontaneous» says the wedding supervisor Maria Squeo. The only thing that hasn’t changed is spending. Which, indeed, has risen: from 23,970 euros in 2019 to 24,500 in 2022, says the expert.

Long live the spouses!

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