The British retail group Marks & Spencer Group Plc is expanding its online offering to include two well-known partner brands. On Monday, the company said that womenswear products from Adidas and Sweaty Betty will also soon be available on the M&S platform.
The retailer announced in the spring that it would focus its strategy on the high-growth sportswear category. In this context, the online shop was expanded to include “The Sports Edit” section, which, in addition to the own brand Goodmove, also offers items from labels such as Hoka, Girlfriend Collective and Asics. The range is now further expanded with the new additions Adidas and Sweaty Betty. According to its own information, M&S will in future sell sportswear products from 18 partner brands on its platform.
At the same time, the group is pushing ahead with its “Brands at M&S” strategy by expanding its product range. This aims to increase the attractiveness of your own online platform in all categories through articles from selected third-party providers and thus attract new customers and increase frequency.
More than 50 external brands are currently available on M&S.com, the retailer said. With more than 70 million British pounds (80 million euros), their revenues now account for 4.1 percent of total sales in the “Clothing & Home” segment.