The pandemic altered things for a long time. At least in terms of the real estate market, it is clear that a sector that moves at the pulse of people’s behaviors that, after the social framework that contains them, translates them into concrete demands for a space with certain characteristics to reside, trends do not fluctuate. whimsically. The business equation carried out on the Argentine coast by the members of the investment group (the former owners of the 400-hectare field and the developer BPK) was based on this premise. El Salvaje maritime farmson RP N°11 (km.427), 5 minutes from Mar de las Pampas and 80 kilometers from Mar del Plata.
The beggining. cWith an initial investment of US$15 million, it kicked off the bet by the owners who were acquiring the lots at a rate of US$125,000 per unit. (at least 2,500 square meters), they have already invested another US$7 million to build 60 units. A multiplied effect that leverages the development of services in the area and that poses a challenge: combining the search for new living spaces with unrestricted respect for the natural environment.
The proposition is not new. The Argentine coast, in particular, experienced an unexpected boom when many people during and immediately after COVID abandoned the urban stress and turned summer spaces into permanent ones. “Buyers are increasingly selective, prioritizing green spaces and a greater number of meters. Ours is a unique and highly valued project, which is differentiated by its unique natural environment that combines sea, coastal dunes with undulations covered with vegetation and a geography of singular beauty,” he emphasizes. Martin Galli, founding partner of the venture.
Located. An ideal space for those who want to enjoy and live among dunes and natural paths that allow you to go to immense virgin beaches either on foot, on horseback or in four-wheel drive vehicles, at the same time connecting with the ecological circuit. Faro Querandí Natural Reservewith beautiful landscapes and particular biodiversity.
The context. For Galli, the coastal area presents various business possibilities in the sector, beyond the fluctuations of the economy and the need to generate clear rules, stability and real estate credit. “There was a pronounced growth: new ventures, new lots, houses, towers, spas were redesignedas well as the importance of the double track that provides greater speed and safety. The area’s own infrastructure factor also adds, with more services and better connectivity. “Good access, proximity to schools and medical institutions and to shopping and gastronomic centers are key.”, he adds.
Regarding the relationship with the environment, El Salvaje, Chacras Marítimas, was the first environmentally sustainable development on the Atlantic coast and the only project that to date has Environmental Impact Declaration, granted by the Provincial Office of Sustainable Development (OPDS) of the Province of Buenos Aires.
The spirit of the property is based on the fundamental concept of commitment to the environment, supported by three pillars: low population density, location outside the areas of mobile dunes and the preservation of the geoforms of the surfaces. Simultaneously, a specific afforestation plan was designed with the purpose of beautifying the environment, providing shade and offering shelter. “Our buyers – says Galli – also obtain a refuge of value, a great option to support themselves and dollarize their savings in pesos, as well as an opportunity for profitability. It is without a doubt the most stable sector and the best protection of the value of investments, which continues to be one of the preferences of Argentines when thinking about the long term.”
Furthermore, this definition of strategic axes of the business model is the one that the sector considers to have the greatest growth projection. The investment group declares to be working committedly respecting and complying with sustainability and construction laws, as well as considering and integrating aspects of aesthetics, sustainability and functionality. Because if there is a common denominator among buyers, it is the search for quality solutions and the environmental factor today fully enters this equation.
Cost effectiveness. During the first stage of the project, the buyer, either through the rental of the property or through capitalization (which resulted from the difference between the “well” purchase and the final sale), stood at 5% per year in dollars . In more detailed terms, this 5% profitability is calculated taking into consideration two fundamental aspects: the return from the rental of the acquired real estate through a constant income generated by the rental of the property. Also the profitability that comes from the appreciation of the value of the property from the purchase stage to the final sales phase.
Client profiles include couples, young families with children looking for a change in their lifestyle or people looking for an early retirement and wish to settle in large, green and quiet spaces, enhancing their quality of life. It is no news that the pandemic had a profound impact, attracting a large number of people to the coast, which reactivated the rental market. At the same time, greater labor flexibility, especially in the hybridity of many jobs or the consolidation of virtuality, redesigned demand trends and promoted preference searches. A happy coincidence so that this type of demands can find a suitable offer in a timely manner. The macroeconomic situation and the decision to bet on a vital hinge can do the rest.
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by Marcelo Alfano
