Marimekko presented its colorful summer collection in the traditional way in Esplanadi Park.
Esplanadi park in Helsinki was full today, Friday 12 May. of cheerful chatter, colorful clothes and warm sunlight. It was Marimekko’s annual summer show.
The first summer show of the day started at 12 o’clock. The first to step onto the stage was a journalist familiar with Marimekko’s news Maria Veitola and the CEO of Marimekko Tiina Alahuhta-Kasko. Parivaljakko welcomed everyone to be a part of Marimekko’s show buzz in the heart of Helsinki.
Reporter Maria Veitola and Marimekko CEO Tiina Alahuhta-Kasko. Veitola is wearing one of the most amazing creations from the summer collection. Pete Anikari
Soon the band Malla, known for their hazy club sound, filled the stage with charming sounds. It didn’t take long for the models to step onto the stage presenting Marimekko’s new collection.
– Our summer 2023 collection strongly expresses what Marimekko is all about, i.e. joy of life and optimism. The collection is built on archetypal silhouettes and they are decorated with bold main colors and almost watercolor-like tones and patterns, Alahuhta-Kasko began.
Marimekko presented its colorful summer collection in the traditional way in Esplanadi Park. Pete Anikari
The collection is from Marimekko’s creative director, Rebecca Bay, as well as the handwriting of the internal design team. Alahuhta-Kasko says that the team has collaborated with several print designers, including a painting artist by Landon Metz with.
In addition to this, you can see archive treasures in the collection, among other things From Maija Isola, From Fujiwo Ishimoto mixed From Annika Rimala.
– Our collections always have this kind of coexistence of brand new pattern designs and these pattern treasures from archives and different decades. Now in the summer collection, these futuristic floral patterns play an important role, says Alahuhta-Kasko.
Some of the models in the fashion show were found through an open search among members of the Marimekko community. The print called Pullopostia is one of the most successful patterns in the summer collection. Pete Anikari
What was special this year was that some of the models in the fashion show were found through an open search among members of the Marimekko community. Thus, the diversity and positive energy of the Marimekko community can be seen even more strongly than before.
– The fashion world is traditionally quite superficial, exclusive and fast-cycling, Marimekko has always been a counter force to this. We have always wanted to be inviting and empowering people. We want to encourage people to express themselves with colors and patterns. Therefore, it was a natural idea for us to bring members of the Marimekko community to the catwalk.
The style editor’s favourites
Marimekko’s summer collection featured bold use of colors, serene tones and wonderfully airy design. Here are the style editor’s favorites!
The print called Pullopostia is one of the most successful patterns in Marimekko’s summer collection. Pete Anikari
The Jokapoika shirt dress was a joy to the eyes. What’s also fun about this model is that, since the dresses are sewn across the entire width of the fabric, their appearance varies. Thus, each Jokapoika shirt dress is unique. Pete Anikari
The multicolored Pieni Unikko pattern of the Leiot shirt is a pleasing sight. You can easily see this shirt on almost everyone. It can be combined with jeans, shorts and a skirt. Pete Anikari
A shirt and skirt set made of Maalis patterns work wonderfully together. The serene color scheme creates a calming effect. Pete Anikari
A tunic and skirt made of Joonas patterns are a perfect combination for both everyday life and parties. Pete Anikari