Marimekko opens the flagship store and two temporary outlets to reputable department stores in Paris in the fall.
Marimekko stores around the world express a Finnish sense of style. Picture of Taipei’s Marimekko store. Marimekko
Marimekko announced that he would open his first flagship store in Paris this fall. Even before opening your own shop, Marimekko’s products will be available at Pop Up sales outlets at two renowned Parisian stores, Le Bon Marchéen and Galeries Lafayette.
Marimekko reports that opening the flagship store in Paris has been planned for some time.
-Paris is one of the most important cities in the global fashion world, with the impact on the construction of brand feel, not only in Europe but also to Asia and North America. In addition to our new flagship is a showcase for Marimekko’s pattern art and our brand culture heart in Paris, it plays an important role in scaling international growth and modernizing our distribution network in Europe, says Sales Director of Marimekko Region West area Noora Laurila.
Marimekko also has flagship stores in Helsinki, Stockholm, Copenhagen, New York, Tokyo and Sydney. There are about 170 Marimekko stores worldwide.
Before opening the Paris store, Marimekko has six flagship stores around the world. There are about 170 stores in total, of which Taipei stores. Marimekko
Renowned neighborhood
Marimekko says that the Paris store will see fashion, home products, bags and accessories.
-Our upcoming store in Paris will reflect Marimekko’s lifestyle thinking more than ever before.
– The range of shops will focus especially on the spearhead products of each collection and the seasonal new ones. Marimekko’s collection is largely the same all over the world, but store selections are always curated to some extent according to the target market and group, says Laurila.
The new store in Paris will be opened in the Le Marais area, which is popular with both tourists and locals, where several international top brands will be neighbors.
– It is important for Marimekko to be in good business places serving his target audience. The Le Marais area is an important concentration of fashion and design, where many premium brands, for example, have their movement. There are also trendy restaurants, galleries and several museums, such as the Picasso Museum.