Marcelo Tinelli a new television year begins betting on modifying everything to be again. The driver who was synonymous with success needs to make up for lost ground in I watched it and out of it. It is that after several years of sustained decline in rating and that several of his forays outside the entertainment world failed, Tinelli He opted to make a clean slate and a new account. New formatan ambitious staging and the end of the famous contestants are the new formula that he bets on to return to the place of privilege that he used to have.
After 16 years, “Showmatch” will cease to exist and so will the “Dancing for a Dream”. Instead “Sing with me now” The new big show that he will host has a double objective: on the one hand, to reposition him at the top of the battle for ratings after a very elusive 2021 at the audience level. On the other hand, a renewed show sin media conflicts from which he fed Dancing Its objective is to clean up its image, which was severely damaged after several public missteps that took away popular support, precisely something that was always its strong point.
The show
Needing to be the leader of the screen again, or at least regain some of his influence, Tinelli will be in charge of an imported show to which he will seek to give a local imprint. Something similar to what he did in 2006, when in his first year at the thirteen and when the rating was not quite good, he ended up betting on the “Bailando” and updated it to Argentina. Thus, the dance contest ended up being an excuse for the show that was mounted around the famous previous ones.
Now, the format that should be argentinized is “All together now”, created by the BBC and very successful in Britain. A hundred jurors will be in charge of evaluating the contestants who have already been classified through a federal casting that toured various parts of the country. “It is a staging that is not seen very often and less so on local television and how the country is,” they confide to NOTICIAS from the producer LaFlia.
Indeed, to put on the show a great work was necessary in the studios. Not only state-of-the-art equipment was incorporated and screens were renewed, but it was also necessary to raise the height of the studio almost four meters and its size was expanded to 1,200 square meters. In addition, a new camera will be incorporated that will allow capture everything that happens in the studio in 360°.
In order to carry out all this, it was necessary that The thirteen support the bet. Not only because the channel is in charge of paying the BBC, and in dollars, for the use of the format, but also because they were the ones who financed all the works in the Baires Studios. “We are very excited about the project and Marcelo’s return,” they explained to this medium. The host himself recognized this bet: “The channel is playing a lot at the production level,” he said.
Despite this financial support, the truth is that the waters inside the canal are divided. Some no longer want to have the driver in their ranks and understand that in view of the rating he has garnered in recent years, his presence is no longer synonymous with success as before. Nevertheless, Adrian Suar is the principal guardian of Tinelli and trusts that this new program will help raise the channel’s audience. The success or not of this new project will directly influence its future, since this is the last year of the contract that unites the driver with Artear.
With that division, its continuity or not depends on how the brand new program performs. In fact, according to Tinelli himself he acknowledged, earlier this year, he had spoken with his friend and shareholder of Grupo América, Gabriel Hochbaum, although no progress was made in any negotiations for a change of channel.
Budget
In addition to the works in the study, the program will have a great cost in each emission. According to estimates to NOTICIAS unofficially, each chapter could reach 9 million pesos. In addition to the costs of staging, a large part of the budget will go to celebrity jurors. Of the initial list of celebrities from other countries, only two internationals remained on the final list: Jose Luis “El Puma” Rodriguez and Cristian Castro. Precisely the latter would charge a million. According to information he provided Jorge Rial, the Mexican singer would pocket 150 thousand dollars a month for being part of the cycle and, even more, according to his contract, the amount would be charged exclusively in the US currency, something very complicated in the current economic situation of the country. “Change the course, we are going directly to the iceberg, getting worse and worse; dollar to 280”, Tinelli himself tweeted two weeks ago, foreshadowing the problems that the soaring dollar would also have for him.
The rest of the jury will be made up of local artists: Manuel Wirtz, El Bahiano, Gladys “The Tucuman Bomb”, The Caligaris and Ezequiel “El Polaco” Cwirkaluk, among others. There will also be room for the family since they will also be in charge of judging the contestants Luciano “El Tirri” Giugno, cousin of Tinelli and Candelaria, the driver’s second daughter. Along with her will also be the singer and composer Coti Sorokin, her boyfriend (see box).
The rest of the hundred jurors will be less recognized and anonymous artists who, according to NEWS, will charge 4,500 pesos per issue, which is the current cost of the bolo according to the Argentine Association of Actors.
Last year and despite the fact that “Showmatch” had low rating numbers, the second advertising in the program batch cost 220 thousand pesos, placing it at the same level as the successful program of 2021, “Master Chef”. In LaFlia they hope to be able to maintain those income numbers in the ten weeks that the first season of this new contest will last.
The renewal of Tinelli
For a man like Tinelli accustomed to success, the last few years were forgettable both on and off screen. With “show match” It was surprisingly losing audience until reaching a floor of 3.6 rating points. But outside the track the blows were more. His approach to the current government through the Hunger Table, his failed presidency in San Lorenzo and his role in the Argentine Soccer Super League and even a questionable health trip that he paid to send a suitcase while he was quarantined in the South they were undermining his image. In fact, according to a survey conducted by Fixer in June 2022, Tinelli was the celebrity with the most negative image: 60% of those surveyed said they had a bad opinion of him.
Pay attention to this matter, “Sing with me now” will also serve to reverse this trend. A new format, far removed from the scandals that flared up in “Bailando” will be the way to try to be unbeatable again in prime time and win back the public’s affection. In fact, the family spirit of the show will be promoted by himself since not only his daughter and his cousin will be jurors, but also Micaela, his eldest daughter will be in charge of the costumes. In addition, Francisco and Juana, the children of his relationship with Paula Robles, will go to the first program and Lorenzo, the youngest, will enter with him and could already be seen in Instagram posts accompanying him to rehearsals.
This new Tinelli walked away, at least for the moment, of all his projects outside his field, television. Focused on being the leader again, he is only focused on the new project that means “Sing with me now”. The cost he had to pay for each of his unsuccessful off-screen forays caused him to change his course. From the insults on the pitch from the fans of San Lorenzo Until the incessant criticism on social networks for his flirtations with politics, the balance of his adventures beyond his role as a television businessman was negative and made a dent in his image.
That’s why he bets on this new show that will be broadcast from Monday to Thursday at 10:30 p.m. giving him the chance to come back strong to prime time. To achieve this, he will face “La Voz”, an undisputed success on Telefe’s screen, with rating peaks of more than 20 points. A difficult battle in which Tinelli will not only seek ratings, but also return to being an influential TV host.
