Marcell von Berlin opens his first café in Los Angeles.
The so-called “Coffee Lounge” will be connected to the flagship in West Hollywood, announced the Berlin label on Monday. With its minimalism and industrial vibe, Berlin meets the luxurious ambience of the American city. Black and gray color notes meet green areas. Coffee and tea specialties as well as baked goods are offered.
I have always found our flagship stores to be a meeting place and so it wasn’t that far-fetched to open a café to create just that: a space to relax, for meetings or private events – and all while you are sips delicious coffee creations, said designer Marcell Pustul.
Marcell von Berlin is driving its expansion in the USA with the expansion of the flagship. The label, which made its debut at New York Fashion Week with the FW21 collection in early 2021, wants to focus more on the US market. In addition to Los Angeles and the Berlin store on Friedrichstrasse, the label also has an area in the Showfields Miami retail concept. There was also a temporary store in New York that operated for one season.