Marcel van Roosmalen and Gijs Groenteman have suddenly stopped with the so-called crosstalk with the presenters of Hart van Nederland.
During the first three episodes, the talk show Marcel & Gijs had a conversation every night with the stars of Hart van Nederland, who then told what was shown in their news section afterwards. Gijs Groenteman time and again made sure that the conversations with newsreaders Maarten Steendam and Mirella van Markus were somewhat uncomfortable.
Huge dip
Looks like it didn’t really work after all; that crosstalk was no longer there yesterday at Marcel & Gijs. “This probably caused a huge dip in the minute analysis,” says former SBS6 boss Tina Nijkamp on her channel.
Tina also thinks it adds little, although she understands that it was chosen. “They are easy minutes to fill and the makers think it evokes a current feeling. However, in minute analyses, live connections almost always cause a dip.”
‘Often nothing happens’
Often nothing relevant happens in such a conversation, says Tina. “It often takes far too long and things often go wrong technically, for example in terms of delay or the sound does not work.”
Especially live connections for non-urgent matters often cause viewing figures dips, believes Tina. “Promotional talks, live connections at movie and musical premieres or award shows.”
Show news rules
At Shownieuws, Tina had come up with three rules after viewing those minute analyses: “One: it should not take longer than two minutes. Two: Minimize live red carpet switching at premieres and award shows. And three: actually only live switching if something is really going on or there is something new to report.”
She continues: “Well, those rules have long been thrown overboard at Shownieuws, but I remain convinced that live connections do not often add anything.”
Victoria Koblenko
Marcel & Gijs had Victoria Koblenko as main guest at the table yesterday. She elicits mixed reactions. Like this tweets media journalist Jef Willemsen: “Impossible to give yourself attitude when you have to respond to non-news presented by two men who don’t take anything seriously professionally. Whatever you do, you’re in your shirt.”
Heleen van Royen was not bothered by this. “No, but unlike Heleen, Victoria is still visibly concerned with how ‘people’ think of her and how she comes across. Jort Kelder and Jan Slagter don’t care much about that either, who react in the moment without any noticeable doubt about how/whether it scores.”
396 thousand people watched Marcel & Gijs yesterday, a fraction more than the night before.