Marc O’Polo opens its first flagship store for its denim line, which is aimed at a younger target group, in Vienna.
The store is located at Trattnerhof 1, the Stephanskirchen fashion retailer announced on Thursday. The new area is therefore in the immediate vicinity of the well-known shopping street Kärntner Strasse, where Marc O’Polo Premium Casual Wear can also be found. This was still at the location of the new denim flagship until autumn 2021. There, Marc O’Polo Denim offers its “Scandinavian Streetwear Collection” for men and women on the ground floor with a sales area of 127 square meters.
“The realization of our first Marc O’Polo Denim flagship store is an important step for us in positioning and further expanding our business with our MO’PD collections,” says Maximilian Böck, CEO of Marc O’Polo SE. “Vienna, as a dynamically developing European metropolis, is a magnet for many tourists from all over the world and is therefore the ideal location.”
The store was realized together with Mairinger Holding, the distribution partner for Austria.