After the introduction of the new “Scandinavian Studio” shop concept for stationary shops, the Stephanskirchen-based clothing retailer Marc O’Polo has now also revised its online shop. Marc-o-polo.com has a new look and feel that focuses on a new modernity, focuses more on younger target groups and has an even more international focus.
This step is part of the company’s extensive rebranding and internationalization strategy, which places an increased focus on modernity, sustainability and youthfulness and was presented at an event in Paris for the Fall/Winter 2021 campaign.
“A contemporary luxury approach, images that are as large as possible, a clean look and a “high fashion” visual language reflect the attractiveness of the casual lifestyle brand and once again underscore its premium claim. An intuitive user journey and innovative navigation ensure the perfect brand and shopping experience,” the company describes the new online shop in a press release.
Marc O’Polo is represented in 41 countries worldwide, including 22 countries with its own online shop. It is the label’s largest showcase and an important pillar of the omnichannel strategy. It’s also one of the company’s fastest-growing channels, with revenue growth of more than 25 percent. Digital services in the form of the members program combine the online and offline experience and strengthen customer loyalty.