Marc Cain is expanding its presence in the Scandinavian market.
The Bodelshausen fashion retailer wants to introduce itself to an international audience with a showroom in Copenhagen. It will be opened as part of the Copenhagen International Fashion Fair (CIFF) and fashion week in the Danish capital, Marc Cain announced on Tuesday.
Location for the brand’s presentation area, which last year 50th anniversary celebrated is the exhibition and conference center Bella Center. Twice a year, the CIFF fashion trade fair attracts a wide specialist audience to these premises – Marc Cain would also like to benefit from this: only two floors separate the brand from the exhibition grounds. This is intended to enable buyers to discover the collections effortlessly.
The showroom will be open from January 31st.