The Bodelshausen fashion retailer Marc Cain takes part in the for the first time Metaverse Fashion Week from the open world platform Decentraland.
The fashion label has designed a leopard-style digital look that Decentraland users can use to dress up their avatar in the Metaverse. The leopard print blazer and leopard mask are both free and limited to 1,000 pieces, Marc Cain announced on Monday.
“We want to use the 3D skills that Marc Cain has built up over the past seven years in digital worlds like Decentraland and Spatial – and thus take the first steps into the metaverse. We can now make collections that are simulated and developed with the Clo3d software a virtual experience and reach new target groups,” said Alena Glimpel, team leader for digital collection development at Marc Cain in the press release.
The Metaverse Fashion Week will take place from March 28 to 31, 2023 and this year’s motto is “Future Heritage”. Last year, the digital event for the first time instead of.