The Swiss Manor Group, which owns 59 Manor department stores, 27 Manor Food supermarkets and 23 Manor restaurants, wants to position itself better for the future and is investing in new offers. At the same time, she is reducing her workforce at the company headquarters in Basel. Above all, the offer in the areas of beauty and fashion is to be further expanded. To this end, the retail chain is renovating more than 20,000 square meters of fashion space in twelve large department stores in the women’s and men’s fashion areas.
At the end of the year, Manor will also be launching a new app version that is intended to enable simple and intuitive access to the range.
In order to gain agility and to align itself for the future, the company will also carry out a reorganization with the reduction of around 80 jobs at the headquarters, which is to be implemented gradually by the end of 2024. Above all, natural fluctuation and early retirement should be taken into account, and follow-up solutions would be sought for other employees. The company is represented in all parts of the country and employs a total of around 7,900 people.
The Manor Group is part of the Maus Frères group of companies and just recently took over its executive chair with Roland Armbruster.
CEO Armbruster commented on the further development of the retail group: “We will continue to expand our range of products and services in the coming months and years, taking regionality and sustainability into account. Specifically, we are setting priorities in expanding our market leadership in the beauty & perfumery sector, in modernizing our fashion concept (women and men) and at Manor Food with the expansion of the product range fait maison and local. Digitization will also be a success factor – especially at the headquarters through process optimization and a simpler, more agile and more efficient organization. Our goal is to expand our position as the leading omnichannel retailer in Switzerland.”