Mango goes to the Metaverse.
The Spanish clothing retailer is opening a virtual store on the open world gaming platform Roblox, Mango announced last week.
In collaboration with digital partner BrandNewVerse, Mango has taken on an important role in the development of the “Outfit Shopping Mall”, which is scheduled to open this month on a Mediterranean island within Roblox. The goal is to strengthen commitment to innovation and create an ecosystem that provides differentiated experiences, products and services for customers in physical, digital and virtual worlds.
In the store on Roblox, users can buy Mango Teen products for their avatars. Additionally, Mango collections found in the company’s physical stores will allow them to try on products in an immersive way at the brand’s store at Outfit Shopping Mall.
“As a global company, we want to respond to the needs of our customers in every moment, in every place and in every format,” said Jordi Álex Moreno, Director of Technology, Data, Privacy and Security at Mango “The arrival of Mango on Roblox represents a milestone as it allows us to bring our passion for fashion to this platform while strengthening our ecosystem of channels by offering our customers differentiated products, services and experiences.”