After extensive renovations, the Spanish fashion chain Mango opened the branch in Paris’s Saint-Lazare train station last weekend, which also houses a covered shopping center with almost 80 shops.
With this renovation, Saint-Lazare is among the first stores in France to launch the new Mediterranean-inspired New Med concept. To date, a number of the group’s flagship stores have been equipped with it. The Saint-Lazare store has a sales area of 730 square meters and offers the lines Woman and Kids.
During the store’s renovation, Mango created a new changing area that is larger and more functional, equipped with USB plugs for charging mobile phones and a light control so customers can see the front and back of the garments.
New technologies and services have also been introduced, such as a new click-and-collect area, a tailoring service, a new Committed Box where customers can donate used clothes and shoes, and RFID technology for better inventory control .
Mango has been present in France since 1998. The company sees France as a strategic market and plans to expand its presence in the country over the next few years by opening more than 70 new stores. This is intended to increase the number of branches from 223 at the end of 2021 to 300 by the end of 2025.
The new store concept is to be rolled out internationally in the coming months.