Mango is looking to expand its online offering and will be selling Rituals products through its online store as part of that strategy, Mango announced on Wednesday. The Rituals products are only available in Spain so far, but there are plans to expand the partnership to a number of European markets over the next six months.
Last year, Mango decided to include external brands in its online offering for the first time. Lingerie brand Intimissimi was announced as the first addition. However, this is currently only available in Spain, France and the Netherlands. In the coming months, however, the markets of Germany, Belgium, Austria, Switzerland, Sweden, Denmark and Ireland are also to follow.
“We want to strengthen our offer with complementary categories and continue our goal of building a service platform for our customers,” said Elena Carasso, Online and Customer Director at Mango. Mango is therefore looking for brands with “similar values that are can further supplement the offer,” the statement said.
The cosmetics brand Rituals was founded in Amsterdam in 2000. The Dutch brand is now active in more than 36 countries with almost 1,000 stores. In Spain, Rituals has 85 stores. A total of 150 Rituals products will be available through the Mango webshop.
This translated and edited post previously appeared on FashionUnited.nl.