Spanish retail giant Mango has announced that it will shut down its marketplace business to refocus on its own sales channels.
The company’s marketplace was launched in 2021 when Mango began adding third-party brands to its platform, initially with underwear brand Intimissimi and later with cosmetics company Rituals.
At the time, Mango said the move was aimed at expanding its commercial offerings in complementary product categories and leveraging the company’s proprietary technology to operate the e-commerce website.
The marketplace offering was launched in the Netherlands, Spain, Germany, the UK, Portugal and France, with the first deal with Intimissimi scheduled for three years.
In a statement, Elena Carasso, the group’s online and customer director, noted that Mango does not plan to become a “giant multi-brand marketplace” and will continue to “analyze new opportunities” to serve customers :to offer added value inside.
“The company has decided to no longer offer these complementary brands in order to further improve its own sales channels and technological capabilities and to offer customers a better experience,” the group now confirmed the closure of the marketplace to the industry magazine Fashion Network.
Mango is currently on an ambitious expansion path, as the company particularly aims to develop new international markets. It recently announced the launch of its e-commerce platform in 22 new countries.
Over the course of the year, Mango will further increase its online business efforts. So far, Mango has seen growth of around 10 percent compared to last year as the company began to establish itself in Brazil.
At the heart of the internationalization strategy is the concept of localization, which is used to open up new markets and adapt services to the needs and customs of the respective location.
This translated post previously appeared on FashionUnited.uk