Mammut continues to expand in Asia. After China and Japan, the Swiss mountain sports outfitter will be active in South Korea from the autumn/winter 24 season.
The brand is celebrating its “re-entry” into the South Korean market, Mammut Sports Group AG announced on Monday. To achieve this, the company works with the local distributor Creas F&C Co. Ltd. together. Mammut’s Japanese team also provides support.
“Our experiences in Japan and China were very valuable in defining our market development strategy for Korea,” said Mammut CCO Felix Münnich.