“THEThe code name for this project was Bloomflowering ». Are the words of the same designer Polish to reveal the focal point of the last collaboration of a world fashion giant. The curtain rises, then, on the project signed Magda Butrym X H&M, The latest collection of the Swedish brand signed by a high profile designer.
After celebrating the twentieth anniversary of the so -called designer collectionsH&M continues to build bridges and sharing spaces with the most influential and loved figures of the fashion industry. This time it is the turn of a creative woman, Polish, founder and designer of the brand that bears its name. A brand that in the last ten years has grown organic and constantly, building a faithful and loyal audience. An audience inevitably intended to widen thanks to the Magda Burtrym X H&M capsule, launched with an exclusive event global to New York.
The rose and the link with Poland
For his countless collaborations, H&M has chosen to work closely with reality with a well -defined and recognizable DNA and aesthetics. The universe of Magda Butrym is no exception. Among the most loved and already iconic elements of his imagination, in fact, the rose. From the first collection, the flower proved to be a leitmotiv essential of the brand, proposed and revisited seasonal in season such as printing, accessory or 3D element. The Bocciolo, then, could not be missing in the collection created together with H&M, a renewed symbol of femininity, romance And seduction. The rose also hides a profound link with the Polish origins of Butrym. The designer, not surprisingly, does not stop underlining his surprise in the choice of H&M, eager to bet on a small brand from a country with few ties with fashion.
The iconic One Hansson Place in Brooklyn, New York, where the launching party of the Magda Butrym X H&M collection was staged, between maxi installations, champagne cups and fabric drapes (Photo: Lucas possessing/Courtesy of Press Office)
Magda Butrym H&M: all stars at the New York event
The launch of such a special collaboration, then, imposed a location and a parterre of celebrities near the occasion. Magda Butrym and H&M, in fact, have transformed the famous One Hanson Place Of Brooklyn In a floral wonder country, between maxi installations, champagne cups and colorful bouquets. Instead of parading on a traditional catwalk, moreover, the collection took shape directly on the guestscreating a unique and engaging experience.
At the launch event of the Magda Butrym X H&M collection, Iris Law showed off a dress part of the collaboration (Photo: BFA/Madison McGaw/Courtesy of Press Office)
To interpret the romantic and sensual universe of Butrym were present Iris Lawin a vacation dress with applied roses; Tiktok’s model and star Nara Smithshining in a mini dress embellished with three -dimensional flowers; Irina Shaykwho focused on a oversize blazer with body cut out. There coolness innate and the glamor Effortless chic, synonymous with the Magda Buithm X H&M collection, find themselves in the mini strack dress sported by Chloë SevignyIt Girl New York par excellence. Amelia Grayfor its part, has created a monochromatic look by approaching a black longuette to a coordinated top, while Valentina Sampaio He opted for a Bordeaux overcoat in leather, destined to become one of the most loved garments of collaboration.
Chloë Sevigny and Irina Shayk were among the stars present at the Magda Butrym X H&M event (Photo Lucas owned/Courtesy of Press Office)
While the performance of Charlotte LawrenceSoo Joo Park, Sophia Ziskin e Kelelain the iconic New York frame there was an atmosphere collected, evocative and suggestive. Typically feminine.
A must-have collection
Charlotte Lawrence wears a Halter neckline dress covered with sequins, part of the Magda Buithm X H&M collection (Photo Lucas owned/Courtesy of Press Office)
The wait that surrounds the release of the collaboration Magda Butrym X H&M, set for the next April 24thit’s so great. The capsule, in fact, will give the opportunity to more people to grab a symbol of the universe of Butrym, designer in strong ascent and already worn by numerous stars. Furthermore, to catalyze attention is the unique and unprecedented synthesis of romanticism and sensuality, of contemporary femininity and “ancient” references. The roses alternate with rigorous silhouettes, typical of blazer and outerwear. The elegance is based on the mixture of Force And delicacygiven by the union of mini clothes and structured jackets.
Furthermore, the proposal of accessories Part of the Magda Butrym X H&M collection. From earrings with bocciolo to sandals embellished with fabric roses, up to the bag in Crochetfabric symbol of Polish culture. Finally, a scarfto be worn in the Slavic way, on the head and narrow under the chin.
After the celebrations in New York, the date to be marked on the calendar is the April 24th. To give your wardrobe a healthy touch of passionality.
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