British homewares and furniture retailer Made.com Group has announced that it is acquiring the London-based independent boutique marketplace.
Made said Monday the acquisition accelerates its “strategic priorities” and will allow the company to increase the choice and reach of its offering.
Trouva’s cross-border functionality will be leveraged to increase the reach of Made’s product offering on the marketplace. Made explained that it was drawn to Trouva’s marketplace technology, which it intends to integrate into its own store to “significantly” improve functionality in the areas of drop shipping, carrier integration and inventory management.
The group plans to expand Trouva’s existing technology center in Portugal into a new center of excellence.
The integration will be led by Geert Engels, Chief Technology Officer at Made.
New technical possibilities
“This acquisition will allow us to significantly accelerate our growth strategy by expanding our curated product range and offering our customers more choice and novelty,” said Made CEO Nicola Thompson.
Trouva was founded in 2015. It is a platform for discovering independent boutiques and brands offering fashion, lifestyle and homeware products. Today the company works with over 700 boutiques across Europe.
Following the acquisition, the company will continue as a standalone brand and will be led by the current leadership team of CEO Alex Loizou and Chief Operating Officer Dimple Patel.
“We look forward to Trouva’s future as part of Made. The combination of the two companies allows us to leverage synergies between our brands, customers and our technology platform,” said Loizou. “By becoming part of the Made group, we will continue our mission of supporting independent boutiques and brands by… make their curation accessible.”
This translated post previously appeared on FashionUnited.uk.