No.In the world of fashion, one day you are in and the other you are out, as Heidi Klum said in the talent show Project Runway. In the real fashion industry, he thinks about taking stock of trends and wishlists Lysta technology platform and shopping app that has just released its usual quarterly ranking. Lyst Index Q3 2022 confirms the absolute dominance of Gucciwhich conquers the scepter of the most sought-after fashion house, as happened last quarter, followed by Prada And Valentino. Among the most desired products, it is not surprising the podium occupied by the dancers of Miu Miu.
The Italian fashion houses at the top of the Lyst 2022 ranking
The fashion house headed by Alessandro Michele the most sought after is confirmed, thanks to evergreen products, unexpected collaborations and internationally renowned testimonials. However, the brand’s latest show was staged on the occasion of the MFW Spring-Summer 2023, during which 68 pairs of identical twins paraded and won over the general public. In second place we find Pradawhich recorded significant growth in turnover, e Valentinowhich with its particular shade of Pink PP he created a recognizable and desirable universe. It goes down a few positions Balenciagawhile climbing the rankings Miu Miuthanks to collections that appeal to the very young and testimonials such as Sydney Sweeney, star of Euphoria.
From Miu Miu ballerinas to adidas Samba: the hottest products
Putting together the data from social mentions, online searches and app sales, Lyst has compiled the ranking of the most desired items of the last three months. On the top step of the podium we find the dancers from Miu Miu, presented during the FW22 / 23 show and immediately became an object of desire (as the previous season had been the pleated miniskirt). The other big trend of the season is represented by Birkenstock Boston – in second place – i clog in suede or leather that quickly transformed from home shoes into It Shoes to show off at any temperature, also loved by stars. As soon as he appeared on the catwalk, worn by Kaia Gerber, it was clear that the tank top with logo of Prada it would have entered the ranking of the most sought-after items by right, and so it was, winning the third place.
The ranking of the most searched products of the last three months compiled by Lyst
Also the result of very strong trends on social media and worn by celebs such as Kendall Jenner, Hailey Bieber and Elsa Hosk, the fourth and fifth place of the Lyst Index respectively host the boots of Ugg and the adidas Samba. Partly in the wake of the success of the Y2K aesthetic, partly linked to the great rediscovery of the brand, the logoed belt by Diesel conquers the sixth position instead.
Hailey Bieber wears the sneaker of summer 2022: the adidas Samba
When virality is everything
The fashion shows, the moment of maximum media attention, in which to stage spectacular shows with beloved celebrities, have an influence, and not a little, on the performance of the fashion houses. This was the case with Versacewhich during the last MFW he invited Paris Hilton to close the show, causing a 2000% increase in searches for the brand. The same happened to Dolce & Gabbanawhich he chose instead to collaborate with Kim Kardashian for a journey through the maison’s archive. A project that gave the Italian brand the twelfth place in the ranking in the Lyst Index Q3 2022.
The same principle of virality has made the difference for emerging or still little-known brands. The dress made with the spray directly on the body of Bella Hadid during the parade of Cover generated over a million tags on TikTok, expanding the brand’s catchment area, which recorded a 50% increase in searches. Worn by Kylie Jenner, searches for designer cargo pants Jaded London grew by 63%, while Chopova Lowenawith her debut at London Fashion Week and the undisputed success of her tartan skirt, she enjoys an 86% increase in searches.
Between historic houses and emerging brands, Lyst crowns the most desired names of recent months.
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