G.aleotta the co-lab with adidas. Thanks to Gazelle signed (and not only) Gucci climbs the peaks of the latest ranking drawn up by Lystthe global search platform for luxury apparel, covering the months of April, May and June 2022. In just 48 hours following the launch of adidas x Gucci in June 2022, searches for the brand increased by + 286%. Not to mention the line Gucci HA HA HA with Harry Styles.
A success that ends up straight among the most desired women’s products of Lyst index Q2 2022 not only vintage style sneakers (2nd place) but also sandals GG slide, in 10th position. The moccasins Horsebit 1953 instead they come in 4th place in the most sought after products for men.
Gucci and Balenciaga: why are they always on top?
A triumph for Alessandro Michele, who reveals how driving it is still for a label to focus on special events, collaborations, styles of the past. On the other hand, since the Lyst ranking was launched in 2017, the Maison has always held the first places in the top 10 of the most popular brands. This quarter sees Gucci narrowly claim first place, after 9 months of in which Balenciaga it was at the top of the ranking – a very different brand, that of Demna, but belonging to the same group, Kering, and in any case at the forefront of unusual events, partnerships and stylistic features of yesteryear.
Big events drive big brands
Impossible not to consider the show Gucci Cosmogonie in Puglia as a driving factor of the brand’s success in recent months. A fact reflected by other inputs of the Lyst index Q2 2022, such as that of Dolce & Gabbana (at 15th) that go up 7 positions to re-enter the rankings, with searches for the brand up 114% after the Kardashian-Barker wedding in Portofino. In short, major events continue to play a game for the Maisons: this is also demonstrated by the 6th position of Dior (thanks to the Seville Cruise) and the 20th of Jacquemus after the parade in the salt mountains of Arles.
Co-lab and partnership between the most popular products
To attract the interests of consumers, they are still the co-lab. It is no coincidence that the top 10 of the fashion products of the Lyst index Q2 2022 for him and for her most loved are also placed swimsuit from Fendace (9th place in the women’s ranking), the adidas x Wales Bonner sneakers Samba (1st place in the men’s ranking) and the hooded sweatshirt Yeezy Gap designed by Balenciaga Where (3rd place in the men’s ranking).
The trompe l’oeil dress by Jean Paul Gaultier x Lotta Volkova which pays homage to the designer’s iconic 1996 Spring-Summer collection, ranks 3rd in the women’s ranking, and confirms it another, very evident trend: the passion of the new generations of young buyers for i pieces in retro and vintage style.
Lyst index Q2 2022, vintage style fashion: it’s boom
It will be for this that not only Diesel stands at 9th position in the list of the most fashionable brands, but also that the bag Diesel 1DR climbs to the top of the most popular women’s products: an accessory in Y2K style which conquered the stars first and then the public (demand increased by 317% in June alone). Also parachute-style cargo pantsanother trend of the 2000s, are experiencing a real renaissance: those of Jaded London conquer the fifth position in the list of the coolest women’s products of the quarter.
The rest of the protagonists in the shopping field? Vacation must-haves, from crochet hat by Miu Miu (7th place in the women’s ranking) to the straw bag Loewe (8 °); but also the Birkenstock Boston (2nd place in the men’s ranking) and the silk shorts by Casablanca (9th place in the men’s ranking). The trolley in view of the holidays is served …
iO Donna © REPRODUCTION RESERVED