Lysta platform that brings together thousands of e-commerce and products, has recently released its own Lyst Index 2022, dedicated to the first three months of the year. The report collects and analyzes the searches and purchases made by millions of users, thus outlining the brand he item most desired of the moment, not without some surprises. Here’s how the first quarter of 2022 went for the fashion world.
The most desired brands of the first quarter of 2022
At least as far as the top of the table is concerned, not much has changed since the last report of 2021. Balenciaga in fact it consolidates its first place. From the parade under the snowstorm staged during PFW A / W 2022/23, a metaphor for the diaspora of Ukrainian refugees, and not only, for advertising campaigns with protagonists Justin Bieber And Kim Kardashianthe maison led by Demna he elevated the conversation around the role and influence of fashion, while identifying products capable of generating excellent sales. According to Lyst data, searches for Balenciaga have increased by 108% in early 2022.
The first release of the Balenciaga AI 22/23 show, staged in a circular space covered with artificial snow
It remains in second place on the list Gucciwhich after unveiling the second part of the collection in collaboration with The North Facealso revealed the laison con adidas on the catwalk FW 2022/23which saw the return of the brand led by Alessandro Michele in the calendar of Milan. In general, the house of the Kering group recorded a 32% increase in sales in the first three months of 2022.
Bronze medal for Louis Vuittonwho officially bid farewell to the late Virgil Abloh with an exciting and heartfelt collection. Prada snatches the fourth position, thanks to a 41% increase in sales and the choice of Hunter Schaferstar of the series Euphoriaas the new face of the brand.
Actress Hunter Schafer closed the Prada FW 22/23 show
Valentino, Bottega Veneta and Miu Miu, the surprises from the Lyst report
Behind the climb to success (and the Lyst 2022 ranking) of various fashion houses are hidden collections that have gone viral and debuts that have not disappointed expectations. Valentinofor example, he moved from eleventh to fifth position driven so much by the success of the campaign with Zendayaas well as from the latest collection presented in Paris in total pink and total black.
They follow closely Dior, Moncler And Bottega Venetawhich climbs up the rankings after the debut of the new creative director Matthieu Blazy and the maxi installation on the Great Wall of China. To close the top ten we find Fendi and especially Miu Miuwhich goes from twentieth to tenth position, thanks to the viral success of the miniskirt of the Spring-Summer 2022 collection, one of the most desired items of recent months.
The look of Miu Miu’s Spring-Summer 2022 collection has gone viral
The most searched fashion products in the first Q1 of 2022
The ranking of most desired women’s items of the first three months of the year opens with two revelation items, closely linked to the trends fueled by Gen Z and from social networks like TikTok. The highest step of the podium sees the presence of knee-high boots with platform heels by Naked Wolfealready worn by Hailey Bieber and Kourtney Kardashian, whose hashtag on TikTok exceeds 111 million views.
A phenomenon similar to the one that affected the UGG Classic Ultra Mini, in second position, a contemporary and revisited translation of a symbolic item from the 2000s. The third position of the Miu Miu miniskirtsported by dozens of celebrities and influencers, while confirming their great comeback i Moon Boot, once relegated only to the ski slopes. In addition to the mohair scarf by Acne Studiosthe presence of pump platforms stands out Tango from Valentino Garavaniproposed in a rainbow of colors and highly photographed on Instagram, while the white tank top with the logo of Loewe and the jeans-boots of Dieselwhich is already seeing an increase in interest after the debut of Glenn Martens at the helm of the brand.
The logoed tank top debuted on the Loewe Spring-Summer 2022 catwalk
The Lyst Index 2022 testifies how the most influential brands are still the great luxury houses, while in the field of women’s must-have products there is room for the rise of smaller brands, driven by Gen Z.
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