Lycra presented their new denim fabrics with new constructions developed in collaboration with leading denim manufacturers at the Kingpins show just held in SugarCity (Amsterdam). Lycra lastingFIT 2.0, launched at the same show in New York, is the latest innovation in sustainable fibers (Lycra xtra lifetm) and is available in recycled fibers (Lycra EcoMade and Lycra T400 EcoMade).
In September 2019, the company announced the expansion of its Planet Agenda sustainability platform with the launch of Lycra EcoMade fibre, the first elastane made from recycled industrial material. The EcoMade line of recycled materials now includes most of The Lycra Company’s brands including Lycra, Lycra T400, Coolmax and Thermolite.
More and more consumers, anxious to reduce their ecological footprint, are investing in better quality garments that last longer because they are made from sustainable fibres.
Lycra lastingFIT 2.0 offers a wide range of stretch levels to create well-tailored jeans with permanent stretch and recovery power, a cotton-like hand and the authentic look of denim.