dat over 40, Lycia is close to women: from work to the great goals of life, the Italian brand of personal care interprets women’s needs, confirming herself as a reliable friend you can count on. And, precisely to respond to the needs of contemporary women, the lines of Lycia they indulge in their lifestyle choices, such as the Lycia Nature, the line of vegan deodorants with long-lasting fragrances for freshness and protection up to 48H.
Lycia, always close to women
One hundred percent Made in Italy, Lycia has always been characterized by a meticulous research based on the enhancement of the female body. Within the formulations the ingredients and raw materials are all of controlled and verified origin.
This is how over the years Lycia has been able to build a relationship of trust with entire generationsbecoming a real Italian brand of personal care synonymous with freshness, effectiveness and delicacy.
The new Lycia Nature line is completely vegan and is available in two fragrances, Cucumber and Green Tea And Ginger and Yuzu
Formulations more attentive to the skin and the environment with Lycia Nature
Fundamentals that have always characterized Lycia since its first product, the first cream deodorant launched on the market in 1979 which met with immediate success. Right from the start, it was essential for the brand to study formulations that were safe and attentive to female skin, all dermatologically tested. Over the years, this attention has also been paid to the environment.
It is on this basis that it was redesigned Lycia Nature. The line of vegan deodorants with a new long-lasting fragrance, for a much more persistent and effective freshness up to 48 hours. The new proposals have two different fragrances: Cucumber and Green Teaavailable in roll-on, vape and spray formats, or Ginger and Yuzu in spray and vapor.
Designed not to leave stains and halos on fabrics, the new formulations have 0% aluminum salts and have been designed to be the perfect products for women who are attentive to nature but who do not give up the effectiveness and freshness of their daily deodorant.
Pack green and biodegradable fabrics
An attention that also passes through the completely renewed packaging. More environmentally friendly, the new deodorant packs, like those in the detergent range, are made from 100% recycled plastic and aluminum and have more modern and captivating graphics, reminiscent of female shapes.
This is a ECO biodegradable and plastic free fabric, made from 100% viscose to ensure greater softness, delicacy and comfort on the skin. All without, however, losing the fundamental characteristic of Lycia make-up removing wipes: in fact, on one side the fabric has micro-reliefs which release the cleansing milk onto the skin so as to remove make-up, smog and pollution, while the other side is smooth so as to be able to remove all impurities. A conscious choice that of Lycia to be more and more friendly to women and the environment.
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