French luxury goods group Moët Hennessy Louis Vuitton (LVMH) announced plans on Monday to use water more sparingly across the group and reduce its water footprint by 30 percent by 2030.
The initiative is part of the energy savings plan that the company unveiled in September. He pointed out how important water, and particularly pure water, is, especially for the wine and spirits, perfumes and cosmetics, fashion and leather goods sectors, whose high consumption is problematic given the water shortage not only in France but in many parts of the world .
Specifically, LVMH intends to use various measures to achieve the goal, such as using pressure gauges and geolocation to identify areas suffering from drought and to support them and their communities.
recycling and processing
In addition, wastewater is to be treated and reused using the latest technology, rainwater is to be collected in the Group’s production facilities and along its value chain, and breeding farms, cultivation companies and winegrowers are to be supported.
LVMH also wants to use less water during production, for example through recycling systems in distilleries and in the workshops of the Italian fashion and textile brand Loro Piana, which is considered one of the world’s largest cashmere producers. This already used 25 percent less water between 2019 and 2022 through wastewater recycling.
The regenerative agriculture program that LVMH began in 2021 is set to continue to improve soil quality and therefore its ability to absorb and retain moisture.
Products should be provided with special labels to inform customers about these measures.
At the end of the year, LVMH intends to announce a qualitative target based on the UN’s Science Based Targets in the field of nature.