TOThe second edition of the Masters of Excellence Award promoted by Métiers d’Excellence LVMH in collaboration with Loro Piana, Confartigianato Imprese and Camera Nazionale della Moda Italiana. An award to highlight the artisanal value of Made in Italy.
The recognition is part of the various initiatives of the LVMH Group dedicated to encouraging the development and safeguarding of Italian savoir-faire, represented in practice by more than 7,000 artisans who operate in the area. Participants, craftsmen and women, will be able to apply starting today, Wednesday 21 February, until Wednesday 15 May on the dedicated website.
Masters of Excellence Award underway
«We are happy to continue this path that began last year – says Alexandre Boquel, director of Métiers d’Excellence LVMH. – With the Masters of Excellence Award we want to give a voice to all those artisans who carry out their craft with passion every dayunique skills that must be protected because unfortunately they are gradually disappearing.”
The awarded categories
As with the first edition, the three categories of the award seek to understand and reward as many types of artisans as possible.
The category Master Craftsman of Excellence is dedicated to expert craftsmen who have distinguished themselves for the quality of their projects. But also for their professional path, for the development strategy and the transmission of savoir-faire linked to Italian tradition and heritage. This award is aimed at professionals and companies with at least 5 years of experience behind them.
Identification Emerging Master Craftsman of Excellence it is instead dedicated to emerging talents engaged in craftsmanship and with a promising project, created at least in the 5 years prior to enrollment.
In the end, Master of Innovation of Excellence is dedicated to companies and professionals who have distinguished themselves for their ability to innovatepreserving historical knowledge and skills and reinterpreting them in a modern way.
The “Masters of Excellence” Award aims to encourage the development and safeguarding of Italian savoir-faire (Getty Images)
News and registrations
Between the news of this second editionof greater importance are the opening of applications to artisans belonging to the furniture and furnishing accessories sector, as well as the choice of the partner maison Loro Piana, which best represents Italian excellence.
Registrations will be open from 21 February to 15 May 2024 and the competition is accessible to artisans, professionals and companies created at least 12 months before participation. Everyone can apply for only one category. A pre-jury, made up of representatives of the four partners, will identify the 9 finalists, 3 per category. From this selection, an exceptional jury will decide the winner for each category.
Winners and awards
The winners of the three categories will be awarded during an event dedicated to them during the Milan Fashion Week in September 2024. As happened last year when, in Hall of the Caryatids of the Royal Palacethe products of the 9 finalists were exhibited and the winners of each category of the first edition of the Masters of Excellence Award (2023) were announced.
«We are very proud to be a Partner of this award, which celebrates and promotes Italian craftsmanshipor – said Damien Bertrand, CEO of Loro Piana. – We recognize the responsibility we have to pass down craftsmanship to future generations. We must pass on to them not only technical skills, but also respect for tradition, passion for excellence and innovation. Only in this way will we be able to guarantee that the legacy of Italian craftsmanship continues to shine in the future.”
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