Bold, contemporary and sustainable – that is the DNA of LVFD London, a brand that focuses on slow fashion, fair working conditions and creative design.
origins
Founded in 2018 by Czech designer and creative director Lucie Vaclav, the London-based brand was created through the founder’s love for England’s capital and her life there. Sustainability is at the heart of the label, as a large part of the collection is made from high-quality, recycled materials.
evolution
LVFD London collections are produced in small batches to avoid waste. Vaclav’s feminine designs are full of contrasting elements through color combinations, materials, patterns and textures.
The themes of Vaclav’s elegant collections are thought-provoking and are always inspired by her previous collections as she seeks to reinvent garments with a unique concept.
Current
LVFD London products are available internationally through a variety of retailers including Wolf & Badger, Not Just A Label and their own online store. Celebrities such as Becky Hill, Drew Barrymore and Raya Abirached are among the brand’s fans.