Led by Gabriela Benac and present in the dairy market at the federal level since 2012, the company born in Azul – province of Buenos Aires – produces more than 30 million liters of milk per year, has more than 500 collaborators and 70 franchised stores throughout the country, reaffirming the company’s federal profile.
“Our business model undoubtedly continues to be a good option thanks to its policy of direct factory sales without intermediaries that allows us to have prices 20% cheaper than the leading brands,” explains Benac and adds: “We sell top-notch products.” necessity and the reality is that despite the context, people are not going to stop eating, but also, it must be said, people began to turn a lot to this type of local businesses because it no longer happens like before when you went to the supermarket and you filled the car, now it is impossible. The price and quality equation is what makes Luz Azul perfect.”
How much does a Luz Azul franchise cost??
Currently, the chain has 70 franchises and 5 more openings planned to open in the remainder of the year.
Setting up a dairy company franchise requires an approximate investment of US$45,0000, taking into account everything from equipment to merchandise for the first 15 days of activity.
“For us it is key to add active franchisees, who work and are thinking about generating an income, not someone who needs to calculate if they will recover the money in 1, 2 or 15 years,” says Gabriela.
To be part of the chain, experience in the field is not required, but training is required. For this reason, in the Buenos Aires neighborhood of Belgrano (Av. Cabildo 1612), Luz Azul has a local school where they provide training for franchisees and their employees from all over the country, they even have bedrooms for those who live far away and have nowhere to go. Lodge. “The courses last around 15 days and we teach them everything from how to cut the cheese or prepare the shelves to how to manage orders and the store’s finances,” he details.
On the sales side, cream cheese continues to be the best seller due to its price and multiple ways of using it: in 2022 they sold 1 million kg. and in parallel there was an increase of 40% in parked Sardinian and 50% in mozzarella.
Currently the firm has stores distributed throughout the country: CABA, GBA, Province of Buenos Aires, Costa Atlántica, La Rioja, San Luis, San Juan, Rio Negro, Chubut, La Pampa, Chaco, Mendoza, Neuquén, Tucumán, Córdoba, Misiones and Entre Ríos.
BUSINESS CHARACTERISTICS
• Stable item; mass consumption products.
• High billing volumes.
• Low staffing.
• Permanent training.
• Very simple operation.
• The stores register 100% of their sales
• Insured supply of merchandise.
• Very competitive public prices and excellent product quality.
FRANCHISE TECHNICAL SHEET
LOCAL REQUIREMENTS Minimum dimensions: 120 m2 full, 80 m2 compact
Minimum population: 50 thousand inhabitants
Entry fee: US$ 10 thousand full, US$ 8 thousand compact
Initial investment without stock: 25,000 / 20,000 USD
Starting stock: 10,000 / 7,000 USD
Total investment: 45,000 / 35,000 USD
Royalties: Not received
Advertising fee: 1% of sales
Average annual billing per location: Variables
Average number of employees per location: 3
Financing available: To be agreed
Start-up time: 45 days
Contract duration: 4 years
Corporate advertising: YES
Exclusive territory: YES
Previous experience of the franchisee: Not necessary
Place and duration of training: Luz Azul’s own premises and training center in Capital Federal – 4 weeks
www.luz-azul.com.ar/
You may also like
by CEDOC