The range of the Canadian sportswear supplier Lululemon Athletica Inc. is now available at the Berlin online fashion retailer Zalando. Selected products from the brand will be available in 12 Zalando stores, according to a statement from Berlin on Thursday.
The Lululemon collection launched at the online retailer includes sportswear as well as accessories and everyday clothing. The range will be launched in the fashion retailer’s online shops in Belgium, Denmark, Germany, Finland, France, Italy, Austria, Poland, Sweden, Spain, the Czech Republic and the Netherlands.
In addition, the Canadian direct-to-consumer brand is now part of Zalando’s partner program. This is an offer in which Lululemon sells products itself via Zalando, with the online retailer handling the shipping.
The partner program gives the respective brands access to more than 51 million active customers in 25 European countries, according to Zalando’s website.