There is now good news for those looking for a low-fat oat drink.
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Oatly is launching a new product line that serves oat drinks with different fat contents. The fat content breakdown of the new products is familiar from cow’s milk and follows it almost identically: oat drinks will be sold with fat contents of 0.5 percent, 1.5 percent and 2.8 percent.
A light version of the oat drink with fewer kilocalories has not been seen on store shelves before. Depending on the brand, the fat content of so-called ordinary oat drinks usually varies between 1 and 1.5 percent. In addition, there are also several fattier options for oat drinks, for example intended for coffee.
– We hope that this product line will inspire more and more people around Finland to try plant-based foods and drinks, says Oatly’s sales director responsible for the Finnish market Niina Kahra in the bulletin.
Oatly
In addition to oat drinks, Finns are increasingly interested in other oat-based products, and their selections are expanding in stores all the time. According to a survey conducted by Fazer in December, 88 percent of Finns use or have once used plant-based products.
Last fall, Fazer launched a new type of oat yogurt in the Fazer Aito product family, which can be used like yogurt.