Adidas Originals, the lifestyle line of the sports goods retailer from Herzogenaurach, is collaborating with the music collective HÖR Berlin.
The focus of the cooperation is a campaign, Adidas announced on Wednesday. HÖR stages “the current sneaker trend around retro running” with the help of the shoe model ‘Adidas Originals Response CL’.
DJ set in the Adidas flagship
Of course, the cooperation should not neglect the musical talents of the collective, which promotes women, BIPOC, the LGBTQI community, non-binary people and refugees. On Sunday, for example, HÖR Berlin will broadcast a DJ set from the Adidas Originals flagship in Berlin Mitte, which can be viewed on the collective’s YouTube channel.