Loro Piana has opened the doors to its first flagship in Berlin.
After Düsseldorf, Frankfurt, Hamburg, Munich and Sylt, the Italian fashion house is now also represented in the German capital, Loro Piana announced on Monday. The traditional luxury mile Kurfürstendamm was chosen as the location.
While the entrance area is dedicated to the brand’s accessories with a focus on leather goods, the women’s and men’s collections extend across other rooms. A private area ensures undisturbed shopping, in which selected products are exhibited and customers are given the ambience of a cabinet of curiosities.
To focus the brand on Materials from nature To underline the interior design, oak and details from the two-dimensional Carabottino wooden grille are used. A warm color palette with earth tones, subtle lighting and slightly rounded shapes are intended to create a homely atmosphere. Wall coverings and seating are covered with fabrics from Loro Piana’s interior line, which favors cashmere as a fiber.
