For Fall/Winter 2022/2023, Loro Piana focuses on an iconic piece from Sergio Loro Piana’s wardrobe, the “Ulster” coat: a structured, double-breasted coat full of personality and in the elegance typical of the Maison.
As an arbiter elegantiarum, Sergio Loro Piana was known for his refined, simple style. He wore ‘loose’, casual clothing that struck a perfect balance between superior quality, timeless elegance, functionality and maximum comfort. His unforgettable ‘Ulster’ coat was an innovative, handcrafted masterpiece, valued for its lightness and comfort – a unique combination at a time when thick winter coats were all the rage. The secret lay in the use of exceptional fabrics and in the design – with precise proportions and carefully crafted details. Because lightness and comfort can only be achieved if you follow the strict rules of tailoring.
Sergio Loro Piana’s new coat is a timelessly modern homage to Loro Piana’s artistic and stylistic standards. It is the symbol of a Maison that has made casual elegance a globally recognized hallmark and is on course to regain global icon status.