I have the feeling that it was yesterday when I was analyzing the electoral posters of the 28M… And that’s how it is: not even two months have passed and we already have a new campaign on us, that of the generals. Surprisingly, the haste (the little time the parties have had to prepare the communication strategy for 23J) has resulted in direct posters that are welcome.
PSOE “Go ahead & rdquor ;, announces the poster of the socialists. We can see this progress that they encourage in the little arrow and also in their candidate who looks to his left (future) with his head and chin slightly raised (hope). However, one soon realizes that more than tomorrow, Sánchez stretches out his arm to take a selfie (me). And although the portrait includes four young women (intending to also introduce a feminist visual discourse and include the young vote), the still president is more aware of the camera than of the voter and his shoulder and arm exclude whoever contemplates it. You see, Narciso before the reflection of the water. With his favorite denim shirt (resistant fabric associated with the working class) and the sleeve rolled up (of a sophisticated active gentleman because if he had wanted to influence the working class he would have rolled up his sleeves above the elbow); Sanchez smiles. But I insist, the optimistic gesture is towards the lens of the mobile phone that captures it; not to the future.
pp. Unlike in the posters of the last electoral campaign for the generals, the main candidates have dispensed with the tie. With how heavy the right got in his day with the obligation to comply with a supposed masculine stylistic decorum; When it comes to asking for the vote and being close, their hobbies are quickly removed. Perhaps, even, the relaxation of the clothing forms is excessive. Because one thing is to pose with a simple and sophisticated white shirt and another, undo more than one button on the neck as if we were in the beach bar… Alberto Núñez Feijóo looks serenely through his glasses in front (present), the problem is that his presumed government partner is excited to turn to the past. The background is blurry (people seem to be far away) and only the colors of two red-and-yellows stand out. Spain, damn it!
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VOX. Corporate green in the background and as the only visual claim its leader: Santiago Abascal. Not only his gaze, but also his already somewhat graying beard seems to point to his right (the past). And she doesn’t smile, she challenges. White shirt under the denim blue jacket. José Antonio Primo de Rivera was explicit in how the Falange should dress: indigo blue shirt (the color of the workers’ overalls and smocks). sleeves rolled up to the elbow and open collar (as the workers did). A posteriori, adding the red Carlist beret was Franco’s thing, who one afternoon got “creative”… The slogan may seem basic, but it is as simple as it is direct and effective: “vote vox & rdquor ;. It has always worked for them, why change it? But in case it is not entirely convincing, they add: “what matters & rdquor; If we look foolish…
ADD. She is the only female candidate with a real chance of entering the Moncloa government and it is appreciated that he takes risks and does not resort to the classic pose of all politicians. I have read a couple of analysts comment that he shows his hand because it is a worker symbol & mldr; Well, that would be the open hand or the fist and, in any case, it would show the right (that of the communists). What he does with his hand on his chin is a gesture of reflection or evaluation. Although his body is arranged in front (present), he looks up (don’t let the trees block you from seeing the forest) with his characteristic smile in his eyes (illusion, optimism…). The background, also out of focus, looks like an exterior full of nature (calmness and a subliminal message in defense of the environment). The blonde streaked hair (angelic) perfectly scrambled (free) with a white dress (transparency) with brocades and a ruffle on the chest (tenderness or childishness, whichever you prefer) and that closes on the shoulders with two ties (femininity, innocence, vulnerability, fragility… ). Simple golden earrings, ring and bracelet (classic). And so Yolanda Díaz, unlike Pablo Iglesias or Irene Montero, she can sweetly say it’s red without you freaking out.