Sartorial expertise meets art and craft – Eton announces a highly anticipated collaboration with legendary British band The Beatles.
This exciting collaboration produces a limited-edition collection that elegantly combines the worlds of music and men’s fashion. The first collection, launching this fall, includes eight shirts presented in a bespoke green box – a nod to the Beatles’ Apple record label. The successful combination of nostalgia and modernity enriches the entire experience. Creative shirts and matching accessories such as ties, scarves and pocket squares await you in the next editions.
The collection was designed by Sebastian Dollinger, Eton’s visionary creative director and passionate Beatles fan. It’s a tribute to the band’s rich discography. Inspired by their extensive musical work, each piece features artistic reinterpretations of iconic elements from the band’s history.
Transforming The Beatles’ legendary discography and artwork into a nostalgic yet contemporary collection was a great honor.
An ode to an iconic band
Expect designs that bring significant moments in The Beatles’ history to life, including an all-over print that playfully references the famous Abbey Road intersection and another shirt inspired by the iconic Revolver artwork. Albums. Dollinger also recreated John Lennon’s shirt from the documentary “Get Back,” which accompanies the recording of the band’s “Let it Be” album. The collection also includes a modernized version of Paul McCartney’s shirt from the documentary, executed in the finest Italian silk for a contemporary accent.
Video: Eton x The Beatles, Eton
This collection of modern memorabilia is a stylistic statement combining the highest quality and style at Eton, while highlighting the brand’s exquisite craftsmanship, incorporating its signature prints and artwork into the construction. Meticulously crafted using the finest fabrics, the brand pays tribute to The Beatles’ most memorable moments, including their revolutionary music, their iconic album covers and their influence on pop culture.
The limited edition collection promises to be a sought-after collector’s item for both Beatles fans and men’s fashion lovers. The first edition will be available this fall exclusively on the brand’s website, select Eton stores and all Harry Rosen stores in Canada.
About Eton
Eton, a world-leading luxury brand of men’s shirts and accessories, was founded in Sweden in 1928. With a commitment to quality, innovation and style, Eton offers a wide range of shirts and accessories for every occasion in a man’s life. The products are available in 50 markets worldwide, both via the web shop and in flagship stores in New York, London, Stockholm and Malmö. You can also find the products in luxury department stores such as Harrods, Selfridges, Nordstrom, Saks Fifth Avenue, Galeries Lafayette, Le Bon Marché and KaDeWe.
