Bogner opens his first store in London.
The Munich clothing supplier Willy Bogner GmbH & Co. is on an international expansion course and is opening its first store in the British capital, Bogner announced on Friday.
The first British store was created in collaboration with the Bergladen Group. The retail space extends over five floors on Dover Street in London’s Mayfair, known for its fashion retail. Private shopping, personalization of goods and exclusive access to collections that will only be available in this store will be among the services.
“We are delighted to announce Bogner’s global expansion with the opening of our flagship store in London’s prestigious Mayfair district,” said Gerrit Schneider, CEO of Bogner. “This exciting venture represents a significant milestone in our brand’s journey and reflects our commitment to timeless elegance and uncompromising quality.”
Bogner is significantly increasing its global expansion. The brand entered the Chinese market in 2021 with the Establishment of a joint venture with the Chinese group Bosideng International Holdings Limited. Temporary stores and pop-ups in New York and Los Angeles were converted into permanent stores and also opened this month.