Lollys Laundry stands for understated luxury that everyone can afford. The philosophy of the brand combines quality and price and creates strong collections that can be styled more chic or casual – depending on whether the look should correspond more to classic romance or tough rock chic. Lolly’s Laundry collections are made from the finest fabrics, with materials that are versatile and can be used over and over again.
The collections are designed by Kamilla Byriel – a renowned Danish designer who has already become creative for a number of Danish labels. In 2007, Kamilla founded Lollys Laundry, where she creates the styles she loves herself – always with a focus on “easy to wear with casual coolness”.
Kamilla takes Lolly’s Laundry customers to their favorite places that inspired them when designing the FW23 collection…
July Drop: In the summer house
In all seasons, my summer house is my place of deceleration, where time does not exist and I am very close to mother nature. Autumn floral prints and Anglais embroidery flourish in this collection.
August Drop: Surrounded by art
Accompany me on a trip to an art gallery. The feeling you get when you enter the gallery: the surprise of the unexpected is a wonderful experience. These garments will inspire you with its mix of colors and the surprising addition of playful art prints. Make your outfit shine with the combination of colors and prints.
September Drop: At the dinner party
Fall is the time of year to meet up with friends for dinner. Dress in all black or spice up your look with this collection, but most of all, be yourself.
Are you ready to join me on this fashion trip to my summer house, to the art gallery and to a dinner party with friends? I take you to my favorite places.
Kamilla Byriel, Creative Director at Lollys Laundry
