Loewe: Maggie Smith from Harry Potter is the brand’s model

Dafter Joan Didion for Celine and Barbara Alberti for Guccito become the star of an advertising campaign is Maggie Smithwho at 88 became a model for Loewe. The actress, legend of English cinema and theatre, appears beautiful in a portrait by Jurgen Teller which enhances her silver hair, and her face completely without makeup.

Maggie Smith, 88 years old, posing for Loewe

Maggie Smith new face of Loewe

There Professor McGonagall is back, but this time instead of the saga of Harry Potter is the protagonist of a shooting that is sending the fashion world into raptures. Chosen by JW Anderson for the advertising campaign of the Spring 2024 pre-collections of Loewethe actress born in 1934 transforms into a splendid perennial style icon.

The trendy coolness is over 80

Maggie is portrayed wrapped in a large fake fur with shaded colours, sitting on the sofa in a black & white dress with maxi flounced skirt and round toe pumps. And again in a midnight blue silk dress that vaguely resembles her role in Downton Abbey. And while he holds the cult bags of the Spanish luxury maison in his hands.

JWAnderson wrote on Instagram that he was: «I’m proud». Announcing to the world the pride of having as a testimonial the British star has almost reached the halfway point of 89 years (next December 28th). And thus launching a new ideal of coolness, in which beauty is finally at its most natural.

Silver hair and soapy face

While her colleague of almost the same age Jane Fonda is the queen of makeup with an “it’s there but you can’t see” effect, the British actress who won the 1970 Oscar for best actress in Jean’s strange birthmark shows off in all the photos the face without makeup and without filters.

The same goes for the hair, a micro bob voluminous with side wave tuft and tips scaled to the height of the cheekbones.

The hair color is perfect for standing out against the background of the brick wall, a natural silver with silver areas alternating with optical white areas. The timeless hairstyle par excellence, which exudes charisma and personality from every strand.

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