As of the AW22 season, Lloyd Shoes GmbH is focusing on a new brand strategy and a new brand identity.
In the future, the shoe retailer will focus on its 1888 line, which is based on the year the company was founded, Lloyd announced on Monday. But the Lloyd line is also part of the realignment. From autumn, both collections will have a newly designed logo, in which the year of foundation has been integrated into the design. In addition, women’s shoes and accessories will also be added to the 1888 line from the FW23 season.
“With our new strategy and our new appearance, we will use the potential of the Lloyd brand even more – and at the same time charge it with fresh energy,” said Andreas Schaller, spokesman for the management. “We will start the branding transition in July and plan to have it completed by the end of 2023.”