New chance
Indoor goes outdoor, elegance meets activewear. In terms of fashion, humanity has turned into hybrid beings. Freedom and variety of stylistic statements and fashionably sophisticated self-expressions may seem unexpected to us at first, but on second glance they turn out to be well-considered. These looks are so new that the dress codes of the past are becoming unwords. If this crisis offers an opportunity, it is to celebrate the regained freedom with joy and to shape it in fashion. The pandemic has turned our daily lives upside down. And with it, of course, the way we dress. And the longer the whole thing drags on, the more we get used to it and adapt to it. In the end, the state of emergency actually becomes a new normal.
We try to see the crisis as an opportunity, a message, a lesson. The Corona crisis has not only left its mark on our inner being, it has also permanently changed the external circumstances of our lives. The way we work has changed even more radically than the way we spend our free time. And this different way of working requires different types of clothing. When there is no longer any spatial separation, we need an outfit that allows us to move stylishly and seamlessly through everyday life. Work or relax at home, go for a walk in the park or have lunch in a pub. The word ‘stylish’ is crucial here, the emphasis lies on it – because the new nonchalance is not negligence.
The shoe fashion from LLOYD brings the trends for the next autumn / winter season exactly to the point. The sporty offer – a centerpiece of the new collection – is super innovative, trendy and lovingly detailed. Here LLOYD shows all its expertise in terms of material selection, technical finesse and maximum integration of comfort. You can find everything in the new autumn / winter collection from LLOYD: from cool runners to trendy cupsoles to hybrid high-quality sneakers in valuable leathers and trendy new materials. City trekking plays a special role here: super casual, with a classy look and yet suitable for the outdoors. This is where the new sole technologies with their extremely soft and flexible components come into their own and offer – in addition to a real fashion statement – maximum comfort.
With a focus on a runner silhouette, LLOYD is pushing the topic of sustainability forward. In this group, LLOYD uses a harmonious composition of the well-known, innovative material made from mushrooms and the recycled marine plastic from SEAQ UAL INITIATIVE, as well as felt that is 50% made of recycled wool and laces made of linen. The learning process in dealing with the new, resource-saving materials has an impact on the design of the entire collection. Together with its customers, LLOYD continues on the path it has taken, into a more conscious future!
In the classic area, clear, puristic and no-frills cuts dominate. Whether on masculine last shapes in connection with individual, characterful leathers or on elegant, Mediterranean shapes with noble, hand-brushed upper materials. An individual hand finish gives these new shoes a special, handcrafted touch and a particularly high-quality, unmistakable look. The all-time best is Chelsea. A new comrade in the ensemble of shaft cuts is the tobacco pouch, which extends the traditionally cool looks of double monks, derbies and oxfords.
X-Motion has now matured into a solid pillar of the LLOYD collection. This segment is being expanded with the FW22 / 23 collection. Handcrafted and artistically finished cupsole variants are joined by an innovative group of runners who continue the comfortable tradition of the series. Shock-absorbing, modern sole silhouettes paired with subtle color and material combinations in the shaft, in conjunction with the strobel construction, ensure a special kind of running experience.
The upcoming color spectrum will range from many dark wood, earth and mud tones to winter gray and nuances of cognac. Bottle and Bordeaux tones will set color accents in the coming autumn / winter. These are complemented by warm gray and sand nuances on sneaker designs. And the fashion theme Combat Boots also plays with natural colors.
As diverse as the current LLOYD men’s collection is, there is one thing that connects all models: the trendy design, the masterful workmanship – and the red stripe in the heel.