Una thing is certain: the shapewear garments market has never been more successful than it is now, also in light of the most inclusive fashion week session ever. That is why it is no wonder that it is now that we have had enlightenment Lizzo to launch its first line of modeling clothing and underwear. All-round artist who in the name of body positive he always gave us face, buttocks and pride. Along with all of his naked selfie from the thundering physicality.
But there is a premise to make: Kim Kardashian he had seen it right. The intuition of throwing oneself onshapewear underwear finds in her an unparalleled pioneering spirit. In addition to having been able to reinvent the lingerie market with a view to including hers in less than three years Skims worth more than $ 3.2 billion. And it even recently launched a swimwear collection that is shaping up to be the hottest of summer 2022.
Lizzo launches its line of fashion and modeling underwear
“I was tired of seeing these sad and restrictive shaping garments that literally no one wanted to wear. I had an epiphany like, “Who can really do something about it?” I decided to take the challenge and allow women to feel good again, without ever having to apologize to yourself“. For Lizzo, conforming to society’s unattainable beauty standards has always been a burden (which she has never made a mystery of by responding in kind to the myriad of haters who have always targeted her).
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, to be considered “acceptable,” I had to inflict some kind of pain on him. To try to insert it into an archetype of beauty ». Thus, after three years of work, the official launch of the Ittythe new modeling clothing collection which “without shame, induces a smile”. It is no coincidence that the name of her “revolutionary new shapewear brand”, launched in collaboration with Fabletics, Inc., is her childhood nickname. Because she, without shame, always induces a smile.
A collection for all sizes
Itty has been designed down to the smallest detail to fit all bodies in the world. To break down the “normal” concept of size. And for fight the stigma of fatphobia once and for all. The three magic words that have been used as the starting point of this line of underwear and modeling clothing are: self-love, inner trust and simplicity of everyday life.
Three different collections have been planned for the debut: Nearly Nakeda line of seamless shaping garments. Mesh Methe underwear line e Major Label, with comfortable clothes to live in everyday life. Sizes range from XS to XXXXXXL and the garments have been adapted “to suit every body type, not simply enlarged (or reduced) for comfort”.
It is in the press release presenting the brand that Lizzo explained his intentions. First of all, the fact of not wanting to think about sizes in a linear way: «we are evaluating a spectrum in which everyone is included. Everyone’s size is personal. High, low, big, small. The variables are infinite ». The collection was born so literally on his skin and is the result of a process – often painful – experienced in the first person. A line that invites you to love and accept yourself. In their bodies and their differences. Always.
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