Livestorm, the first French video engagement platform to manage meetings and webinars from A to Z, continues to transform the world of videoconferencing. On April 27, 2022, the company announced the launch of a new scoring system to assess the success of online events: the Video Engagement Score™, or Video Engagement Index. Available on all video conferencing platforms, it aims to help companies gauge participant interest in meetings and webinars.
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Measure much more than the participation rate of its web conferences
Preparing for a web conference requires some organization and considerable work. It is necessary to communicate around the event on appropriate channels, at the most opportune moment and to ensure that it attracts the desired audience. To analyze the impact of the actions implemented, it is essential to measure the success of your webinar using key performance indicators (KPIs). Without these, it is difficult to know if his online conference has achieved the objectives set. They are also useful for defining strengths and areas for improvement to be explored.
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To do this, there are multiple metrics. However, there are many businesses that rely solely on turnout or registrants. At a time when meetings and events take place mainly online, it is not appropriate to refer only to this statistic, because some participants tend to divide their attention on several tasks at the same time.
The indicator covers several statistics. Illustration: Livestorm.
For this reason, it is essential to take into account key performance indicators allowing to know the degree of interest of the participants for the presentation and the perception of the messages. Relying on this type of data is essential to adapt its future content to the expectations of its audience.
Aware of this issue, Livestorm has designed a new indicator, the Video Engagement Score™. It is based on the use of an evaluation tool and is inspired by the Net Promoter Score, which corresponds to the percentage of customers who evaluate their probability of recommending a brand or a product to a relative.
DISCOVER THE SCORE™ ENGAGEMENT VIDEO
An indicator encompasses many statistics
the Video Engagement Score™ of Livestorm covers several metrics necessary to optimize its future virtual events. Among them, the number of participants compared to the total of registered, the duration of their presence, the number of surveys launched by the organizers to increase the commitment. We also find the number of messages, votes and questions sent by the participants. The score is calculated on the basis of a rate giving the possibility of quantifying and estimating the real situation compared to the ideal situation.
All of these statistics are intended to help companies learn more about participants’ interest in their web conferences and whether they need to review their presentations and operating methods.
” I think our Video Engagement Index is now the new way to determine if organized events are having a real impact, to then better adapt their future events. A disengaged audience will not remember the message broadcast or much less so and the event will not necessarily have achieved its objectives. », explains Gilles Bertaux, CEO and co-founder of Livestorm.
With this novelty, the company is continuing work that is already well underway: transforming the world of video and improving the experience for both organizers and participants.