The underwear brand Mey will launch its own multi-brand store concept in January.
The Albstadt-based company announced on Wednesday that several stores will open under the name Mes Amis. The first store in Heidelberg is scheduled to open its doors at the end of January. Further locations are planned in Bremen at the end of February and Aschaffenburg in March / April. The new concept follows the entry into the multi-label trade in 2019, when Mey took over the retailers Uhlig am Dom in Mainz and Grazia in Salzburg.
“We believe in good stationary concepts, especially in the underwear and lingerie sector. The success of our own mey stores, but also the multi-label concepts in particular, motivates us to make further investments here, ”said Managing Director Matthias Mey.
At Mes Amis, in addition to its own lingerie products, new and smaller labels are to be offered as well as specialists for certain niches. Sustainable care products and natural cosmetics are also included in the range. Treatments with the products are also to be offered at selected locations.
“We firmly believe in the success of experience shopping and in reaching the customer outside of traditional on-demand shopping. Experience with all your senses. A shopping experience in a class of its own, ”says Mey.
