Linda de Mol and her gray-toned record are back again: Ik Hou Van Holland. Is the viewer still waiting for it or is he already falling asleep? That last thing. “Stupid Sunday!”
If there is one person who is not innovating in Hilversum, it is Linda de Mol. Always I Love Holland, always Miljoenenjacht. It’s all more of the same and the viewer gets tired of it. The new season of the panel show with celebrities got off to a very mediocre start yesterday on the Saturday evening of SBS 6.
Terrible morning
Tina Nijkamp, the former program director of that channel, is shocked. “Oh dear. A very stupid Sunday ratings morning for Linda de Mol,” she wrote analysis channel. “Never before has she scored so low with the first episode of a new season Ik Hou Van Holland. Only 667 thousand viewers.”
This includes a market share of 10.5 percent in the commercial target group of 25 to 54 year olds, Tina knows. And according to her, that is all very disappointing. “Last season she started with a not too high 746 thousand viewers.”
Only Rob worse
Only her temporary replacement Rob Kemps ever scored lower with his start of the program, Tina knows, namely 606 thousand viewers. “The best viewing start of Ik Hou Van Holland with Linda was on March 26, 2011.”
How many people were watching then? Tina: “Four times as many viewers then as now: 2.711 million viewers. Then Guus Meeuwis and Jeroen van Koningsbrugge were team captains. Now Jeroen and Richard Groenendijk.”
Beau wins from Linda
Ik Hou Vam Holland will be at the usual time again this season: 8 p.m. Last season, in connection with Chantal Janzen’s competition, Oh Wat Een Jaar was broadcast at 9:30 PM.
Once again, Linda faces an old program of hers, namely Weet Ik Veel, now presented by Beau van Erven Dorens. “He had considerably more viewers than Linda: 817 thousand.”
Wie is de Mol was the winner of the evening with 2.129 million viewers.