Rituals withdrew the conversation from the site after the company had been criticized online for being critical of corona vaccinations. Van Lexmond emphasized on Friday that the company has never ended the collaboration. “In fact, we are entering into a very nice new collaboration with each other.”
Van Lexmond also felt that her Moon Calender, which sells Rituals, was unnecessarily criticized. She would then share medical advice, but that is not true at all, says Van Lexmond. “We don’t give that. I’m not a doctor, I’m not a doctor. That is not the case at all.”
The story is ‘all taken out of context’, said Van Lexmond. “Unfortunately, a lot of media went into that and made it much bigger than it was.”